40 Inch Televisions

Explore our range of 40" TVs and 40” Smart TVs at EE, featuring trusted brands like TCL and Toshiba. With Full HD resolution, smart streaming capabilities, and Wi-Fi connectivity, find versatile televisions perfect for living rooms, bedrooms, or home offices.

Summer of sport with EE 

Discover TV and home entertainment designed for sport and live action. From compact screens to cinema-sized displays, enjoy every match like you're pitchside. Plus, get a chance to win Home Nations tickets. When you buy a TV from EE between 15 May and 19 July, get automatic entry to win a pair of tickets to a Home Nations fixture between September and December 2026. No forms to fill in, no extra steps – just choose your TV and you're in. If you'd rather not be entered into the draw, simply fill in your details here and we'll opt you out.  This competition is open to UK residents aged 18 or over who are current EE customers. See full terms and conditions for complete eligibility details.

Whether you support England, Scotland, Cymru or Northern Ireland, this is your chance to experience the atmosphere, passion and excitement of international football live from the stands. Watch the best players battle it out as the home nations compete in what promises to be an unmissable fixture. 

Learn more about 40" TVs and 40” Smart TVs

Our 40" TVs strike the perfect balance between compact convenience and immersive viewing, ideal for medium bedrooms, living rooms, home offices, and versatile entertainment spaces. Featuring quality brands like TCL with QLED Fire TV and Toshiba's Smart TV with Freely platform, these 40 Smart TVs deliver Full HD 1080p resolution, built-in streaming services, and comprehensive Wi-Fi connectivity in sleek black designs. Perfect for households seeking flexibility without compromising picture quality, 40" screens provide engaging viewing experiences at comfortable distances of 6-8 feet. Whether upgrading your main TV or furnishing multiple rooms, our range offers excellent value with smart features, energy-efficient LED panels, and access to popular streaming apps. 
 

Things to consider

When selecting from our range of 40" TVs and 40” Smart TVs, evaluating key features ensures you choose a television that perfectly suits your space, viewing habits, and entertainment preferences. 

• room size and viewing distance: consider where you'll place your 40" TV and your typical viewing distance. These screens work optimally at 6-8 feet, making them ideal for medium bedrooms, smaller living rooms or home offices. Measure your space to ensure comfortable viewing without eyestrain and verify furniture placement accommodates this distance for the best experience.

• smart platform and streaming: evaluate which smart TV platform suits your preferences - TCL's Fire TV offers Amazon's ecosystem with Alexa integration, while Toshiba's Freely platform provides comprehensive UK channel access. Consider which streaming services you use most (Netflix, Disney+, Prime Video) and ensure your chosen TV supports them with easy navigation and regular updates. 

• picture quality and resolution: at 40", Full HD (1080p) remains the standard resolution, delivering sharp, detailed pictures for all content types. Some models feature QLED technology for enhanced brightness and colour vibrancy, worth considering if you watch in bright rooms or prioritise picture quality for films and HDR content.

• connectivity requirements: verify sufficient HDMI ports for your devices (gaming consoles, soundbars, streaming sticks), plus USB ports for media playback. Wi-Fi is standard but check for Bluetooth on models you'll pair with wireless headphones or speakers. Ethernet ports provide stable connections for 4K streaming and gaming when available. 

• budget and feature balance: determine whether premium features like QLED displays, enhanced smart platforms, or additional connectivity justify higher investment. At 40", excellent value options exist with comprehensive features, but premium models offer superior picture quality, faster processors, and extended warranties that benefit long-term ownership.

Frequently asked questions (FAQs)

Is a 40" TV big enough? 
A 40" TV is big enough for most medium-sized rooms where viewing distances are 6-8 feet. This size provides immersive viewing experiences for living rooms, larger bedrooms, and home offices without overwhelming spaces. At these distances, 40" offers comfortable screen coverage in your field of vision, making it ideal for films, sports, and gaming. Larger living rooms or family spaces where viewers sit 10+ feet away may benefit from bigger screens, but 40" serves most household needs effectively.
 

What's the ideal viewing distance for a 40" TV?
The optimal viewing distance for a 40" TV is approximately 5-8 feet, with 6-7 feet being the sweet spot for Full HD resolution. At this distance, you can appreciate picture details without seeing individual pixels or experiencing eyestrain. Sitting too close (under 4 feet) may reveal pixel structures, while sitting too far (over 10 feet) diminishes the immersive experience. Measure your room and seating arrangement to ensure your planned placement falls within this comfortable range. 
 

Do I need 4K on a 40" TV?
For most 40" TVs, Full HD (1080p) provides excellent picture quality and represents better value than 4K. At typical viewing distances of 6-8 feet, the difference between 1080p and 4K resolution is minimal to the human eye on a 40" screen. Full HD delivers sharp, detailed images for streaming, broadcast TV, and gaming without the premium cost of 4K. Save 4K investment for larger screens (50”+) where resolution benefits become more apparent. 
 

What smart TV platforms are best for 40" TVs?
Popular smart TV platforms for 40" TVs include Fire TV (Amazon's ecosystem), Roku TV, Google TV,  Android TV, and UK-specific platforms like Freely. Fire TV excels for Prime Video users and Alexa integration, while Freely provides comprehensive UK terrestrial and streaming channel access. Consider which streaming services you use most, voice assistant preferences, and interface simplicity. Most platforms support Netflix, Disney+, BBC iPlayer, and other major apps. 
 

Can I wall mount a 40" TV?
Yes, 40" TVs are excellent candidates for wall mounting due to their manageable weight (typically 5-8kg) and size. Check your TV's VESA mounting pattern (common sizes are 200x200mm or 200x100mm) and purchase a compatible bracket rated for the TV's weight. Ensure your wall type (plasterboard, brick, concrete) supports the mounting method and use appropriate fixings. Most people can wall mount 40" TVs as DIY projects with basic tools and careful measurement. 
 

How much power does a 40" TV use?
40" LED TVs typically consume 40-60 watts during use, translating to approximately £15-25 annual electricity costs based on average UK viewing hours (5 hours daily at current rates). Modern 40" models are energy-efficient, often rated E-G class. Actual consumption varies by brightness settings, content type, and whether you use eco modes, which can reduce power draw by 20-30%. Standby power is minimal, usually under 1 watt. 
 

What connectivity do I need on a 40" TV?
Essential connectivity for 40" TVs includes 2-3 HDMI ports (for streaming devices, gaming consoles, soundbars), at least one USB port (for media playback), and Wi-Fi for streaming. Bluetooth is valuable for wireless headphones and speakers. Ethernet ports provide stable connections for consistent streaming, especially important if Wi-Fi is unreliable. Optical audio outputs suit connecting external sound systems. Ensure sufficient ports to avoid constantly swapping cables between devices. 
 

Are 40" TVs good for gaming?
Yes, 40" TVs work well for gaming, providing immersive experiences at typical gaming distances of 5-7 feet. Look for models with low input lag (under 30ms), adequate refresh rates (60Hz minimum), and game modes that optimize picture settings. Full HD resolution at 40" delivers sharp gameplay for consoles and PCs. HDMI 2.0 ports support most current gaming needs, though serious gamers may prefer HDMI 2.1 for next-gen console features, which is less common at this size. 
 

What brands make the best 40" TVs?
Reputable brands producing quality 40" TVs include TCL (known for value and QLED technology), Toshiba (reliable performance with good smart features), Samsung, LG, Hisense, and Panasonic. TCL and Hisense offer excellent value with modern features, while Samsung and LG provide premium picture quality at higher prices. Consider brand warranty terms, customer support quality, and user reviews specific to 40" models when evaluating options. Most major brands produce reliable 40" TVs. 
 

Can I get QLED technology on a 40" TV?
Yes, QLED technology is available on select 40" models, primarily from brands like TCL and Samsung. QLED provides enhanced brightness, wider colour gamuts, and better HDR performance compared to standard LED displays. At 40", QLED benefits are noticeable in bright rooms and for vibrant content like sports and animation. However, QLED adds cost—evaluate whether the picture quality improvements justify the premium for your viewing habits and room lighting conditions.